Kiddy Palace - NEX

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Kiddy Palace - NEX at NEX

Name: Kiddy Palace - NEX
Address: 23 Serangoon Central, #04-13/14, Singapore 556083, Singapore, SG
Telephone: 6634 4303
Rating: 3.7

Location: 23 Serangoon Central, #04-13/14, Singapore 556083

Floor L4 · NEX

One-stop children's and maternity specialist with toys, apparel and baby essentials at NEX Serangoon.

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One-stop children's and maternity specialist with toys, apparel and baby essentials at NEX Serangoon.

Kiddy Palace is a leading multi-brand speciality retailer of children's and maternity products, and its NEX outlet on Level 4 brings the comprehensive range to Serangoon. Founded in 1992 with its first outlet at Northpoint, the brand has grown into one of Singapore's largest maternity, baby and child product retailers, with outlets across the island. The store is known as a definitive one-stop shop, carrying everything from maternity essentials to toys, children's wear and gifts for baby showers and birthday parties.

Beyond the core categories, the shelves are stocked with strollers, nursery gear, sports and outdoor play items, and toys for both babies and older kids. The spacious, well-organised layout makes it easy for parents to compare brands and find what they need, while friendly staff help with sizing and recommendations. It suits expectant parents setting up a nursery, relatives hunting for a thoughtful gift, and families stocking up on everyday essentials.

Visit Kiddy Palace at #04-13/14 in NEX, just above Serangoon MRT, for a friendly, fuss-free shopping trip with the little ones in tow. With decades of experience and a genuine focus on families, the brand makes caring for growing children feel that little bit easier.

6634 4303

23 Serangoon Central, #04-13/14, Singapore 556083

Floor L4 · NEX

Operating Hours

Open Now

Closes at 9:30 pm (in 9h 53m)

Monday

10:30 am–9:30 pm

Tuesday (Today)

10:30 am–9:30 pm

Wednesday

10:30 am–9:30 pm

Thursday

10:30 am–9:30 pm

Friday

10:30 am–9:30 pm

Saturday

10:30 am–9:30 pm

Sunday

10:30 am–9:30 pm

Photo Gallery

Kiddy Palace - NEX

Kiddy Palace Storefront

A brightly lit storefront for a store named 'Kiddy Palace' with large, yellow, 3D lettering mounted on a dark blue fascia above the entrance. The interior is visible, showing shelves stocked with toys and hanging red decorations.

Toy Store Aisle

A brightly lit retail aisle filled with shelves of children's toys and craft supplies. The foreground shelves display colorful boxes of Play-Doh, Silly Putty, and various art kits. The background shelves are stocked with electronic learning toys, including tablets and activity centers. A child is visible browsing the items on the right side of the aisle.

Shelves of Children's Oral Care Products

A close-up view of retail shelves stocked with various brands of children's toothpaste and tooth gel. The top shelf features tubes of Jack N' Jill, Tom's of Maine, and Brush-Baby toothpaste, alongside boxes of Pigeon and NUK tooth gel. The middle shelf displays boxes of Elmex and Pigeon products. The bottom shelf shows packages of toothbrushes and other dental accessories. The products are arranged in rows, showcasing colorful packaging with fruit and animal illustrations.

Baby Products on Store Shelves

A retail display of baby care items on metal shelving. Visible products include stacks of plastic feeding bottles, boxes of 'Fralin' brand diapers with red bow graphics, 'Doctor J' wipes, and 'Silky' brand baby bottles. A price tag of $39.90 is visible on the top shelf, along with a 'Safety Haircut Set' in red packaging on the bottom shelf.

Retail Store Interior Display

A brightly lit retail store interior featuring yellow walls and multiple metal shelving units stocked with baby and household goods. The shelves are densely packed with various products, including packaged diapers, folded clothing sets, and boxed baby items. Several handbags hang from hooks on the upper shelves. The floor is wooden, and a large plush toy is partially visible in the top left corner.