Jia Yi Curry Fish Head Eatery at Visit Serangoon
Location: 756 Upper Serangoon Rd, #03-18 Upper Serangoon Shopping Centre, Singapore 534626
Upper Serangoon Shopping Centre
Beloved curry fish head eatery at Upper Serangoon Shopping Centre, Kovan.
Beloved curry fish head eatery at Upper Serangoon Shopping Centre, Kovan.
Jia Yi Curry Fish Head Eatery is a well-regarded spot on level three of the Upper Serangoon Shopping Centre, serving one of Singapore's favourite comfort dishes to a loyal following. Best known for its rich, aromatic curry fish head, the eatery has earned its place on round-ups of the best fish head curry in Singapore, drawing hungry regulars from across the Kovan and Hougang area.Beyond the signature curry fish head, the menu offers hearty, affordable Singaporean-Chinese fare that rounds out a satisfying meal, all at friendly prices suited to everyday dining. It suits anyone craving a comforting, flavourful plate, from nearby residents to workers on a lunch break and curious food lovers willing to travel for a good feed.
For a taste of one of Singapore's most comforting classics, make your way to Jia Yi Curry Fish Head Eatery in the Upper Serangoon Shopping Centre. It is the kind of unassuming neighbourhood spot where the food does all the talking.
Operating Hours
Overall Rating
Based on 18 Google reviews
Negative Reviews
Sean Goh
Was running some errands around upper serangoon shopping centre and decided to settle my lunch over there. Chance upon this eatery on the 3rd level. Apparently, they sell economical rice. They also sell the standard zhichar fare like hor …
弾塚ライアン(Rai)
This shopping mall has a legendary eatery. The auntie and the young guy, who I think is her son, were very nice. However, there’s an older uncle who seems to have taken all the stress of this mall and turned into someone even grumpier than …
Positive Reviews
aloy lim
Hidden gem alert !! One of the best herbal chicken soup that I have taken. Can't believe I've been sleeping on this even though I'm around the area. Will be back for the curry fish head
Jason Ng
One of the best curry fish head I eaten, must try if your around this area looking for curry fish head. They also serve mixed rice dishes too highly recommend 👍 …
AdrianC
Old school . Never disappoint . Hope they stay open
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Photo Gallery
Jia Yi Curry Fish Head Eatery
Jiayi Curry Fish Head Eatery Sign
A bright red illuminated sign with yellow Chinese characters and blue English text reads "Jiayi Curry Fish Head Eatery". Below the sign, a food stall is visible with stacks of plates, kitchen equipment, and some food items.
Jia Yi Curry Fish Head Eatery
A brightly lit storefront with a large red sign displaying Chinese characters and the English text "Jia Yi Curry Fish Head Eatery". Below the sign is a display counter with various food items in trays, a refrigerator, and shelves stocked with supplies. A person is partially visible on the left side of the image.
Jia yi Curry Fish Head Eatery
A woman stands behind a food stall counter, preparing food. The stall has a large illuminated sign above it that reads "Jia yi Curry Fish Head Eatery" in English and Chinese characters. There are various dishes displayed in a refrigerated case. A menu board with pictures of food items is attached to the side of the stall. The stall is located in an indoor food court with tiled flooring and closed shutters on adjacent stalls.
Jia Yi Curry Fish Head Eatery
A brightly lit storefront with a large sign displaying Chinese characters and the English text "Jia yi Curry Fish Head Eatery". Below the sign, a display case showcases various food items. A woman in a blue shirt and jeans stands to the right, facing the display. To the left, a small table and chairs are visible.
Jia Yi Curry Fish Head Eatery
The exterior of a food stall with a large red sign displaying the business name in Chinese and English. Below the sign, there are display cases with food and a menu stand.
Ad Eatery
The exterior of a food stall with a red awning that says "Ad Eatery" and Chinese characters. A menu stand is placed in front of the stall.
Jiayi Curry Fish Head Eatery
A brightly lit storefront with a large red sign displaying Chinese characters and "Jiayi Curry Fish Head Eatery" in English. The storefront features a display case filled with various food items, a refrigerator, shelves stocked with goods, and a small dining area with tables and chairs. A woman wearing a mask stands near the display case.
Jia Yi Curry Fish Head Eatery
A storefront with a large red sign displaying the name of the eatery in both Chinese and English. Below the sign, the interior of the eatery is visible, showing display cases, kitchen equipment, tables, and chairs. Stacks of egg cartons are visible on a shelf to the left.
Red Bean Soup
A close-up shot of a bowl of red bean soup, with two spoons partially submerged in the dessert. The soup is a dark, creamy brown with visible red beans and smaller black specks. The bowl is light-colored and sits on a bright blue surface.
Braised Pork Knuckle
A close-up shot of a braised pork knuckle dish served in a clay pot. The pork is dark brown and appears tender, submerged in a rich, dark sauce with visible oil droplets. The clay pot has a light beige exterior with brown stripes. The dish is placed on a wooden surface.
Crispy Fried Chicken
A close-up shot of a pile of golden-brown, crispy fried chicken pieces. Some pieces are garnished with green curry leaves and red chilies. The chicken appears to be displayed in a food cabinet or serving tray.
Hor Fun with Seafood and Meat
A close-up shot of a plate of Hor Fun, a popular Chinese noodle dish. The wide, flat rice noodles are coated in a thick, savory gravy and mixed with various ingredients. Visible components include succulent shrimp, thinly sliced pork, pieces of fish cake, and fresh green vegetables like choy sum. The dish is garnished with scrambled egg, adding to its rich texture and flavor. The presentation is simple, highlighting the appetizing appearance of the ingredients.
Noodles with Meat
A close-up shot of a bowl of noodles with meat, being lifted by chopsticks. The noodles are thin and appear to be coated in a reddish sauce. There are pieces of meat, possibly chicken or pork, mixed in with the noodles. A white spoon is visible to the left of the bowl. The dish is served in a ceramic pot on a wooden table.
Fried Rice
A plate of fried rice with peas, carrots, corn, and egg, served with chopsticks and a spoon. In the background are tomatoes and red onions.
Food Display
A display case filled with various dishes, including fried chicken, spring rolls, stir-fried vegetables, braised meats, and other prepared foods. The food is arranged in metal trays and bowls under bright lighting.
Seafood Noodles
A close-up shot of a plate of noodles with seafood and vegetables. The dish features wide, flat noodles in a creamy, savory sauce, topped with shrimp, slices of pork, and green vegetables. A small dish of dipping sauce and chopsticks are visible on the side.
Chicken Soup with Lychees and Herbs
A close-up overhead shot of a bowl of chicken soup. The soup contains a chicken leg, lychees, white fungus, and various herbs and spices. A spoon and fork are placed to the left of the bowl on a wooden surface.
Fried Noodles with Chicken and Egg
A close-up shot of a plate of fried noodles, featuring crispy fried chicken pieces, a sunny-side-up egg, stir-fried green beans, and bean sprouts. The noodles appear to be a mix of thin vermicelli and wider flat noodles, tossed in a dark savory sauce. Slices of red onion and cucumber are also visible. A fork and spoon are placed on the side of the orange plate.
Close-up of Braised Pork Belly and Other Dishes
A close-up shot of several metal trays filled with food. In the foreground, a tray is filled with braised pork belly, cut into bite-sized pieces and coated in a dark, glossy sauce, garnished with chopped green onions. Behind it, another tray holds what appears to be fried chicken or shrimp, also coated in a savory sauce and sprinkled with green onions. Further in the background, more food trays are visible, suggesting a buffet or food stall setting. The lighting highlights the textures and rich colors of the dishes.
Leftover Food on Plate
An orange plate with leftover food sits on a wooden table. The plate contains rice, some dark meat, green vegetables, and fried pieces of food. Two forks are on the plate. In the background, yellow chairs are visible.
Fried Chicken
A close-up shot of a tray filled with golden-brown fried chicken pieces. The chicken appears crispy and seasoned, with visible breading and some pieces showing bone. The tray is metallic and sits in what appears to be a display case.
Fried Egg and Noodles
A plate of food on a wooden table, featuring a fried egg, noodles, fried tofu skin, and pickled vegetables. A fork and spoon are placed to the left of the plate.
Fried Chicken Pieces
A close-up shot of a tray filled with golden-brown fried chicken pieces. The chicken appears to be bite-sized and has a crispy, textured coating. Some pieces show the white, cooked meat inside. The tray is metallic and sits on a counter, with a blurred background suggesting an indoor setting, possibly a food service establishment.
Noodles with Gravy and Seafood
A plate of noodles covered in a thick, savory gravy, mixed with various ingredients including leafy green vegetables, scrambled egg, slices of fish cake, pieces of pork, and shrimp. The dish is served on a speckled white oval plate, set against a bright blue surface.
Dessert with Tapioca Pearls and Corn
A close-up shot of a white bowl filled with a creamy dessert. A spoon is lifting a portion of the dessert, revealing small, translucent tapioca pearls mixed with chunks of what appears to be corn or a similar yellow ingredient. The dessert is in a white bowl with a subtle pink rim, placed on a wooden surface.
Crispy Noodles with Toppings
A close-up shot of a plate of crispy fried noodles topped with a savory gravy, vegetables, shrimp, pork, and fried wontons. A small dish of dipping sauce and chopsticks are visible to the side.
Pork Rib Soup
A close-up shot of a clay pot filled with steaming pork rib soup, with several orange bowls and spoons around it. Two people are visible, holding spoons and about to serve themselves. One person is wearing a white smartwatch. In the background, a plate of rice with a fried egg is visible.
Fried Noodles with Sides
A plate of fried noodles served with a fried egg, stir-fried greens, and fried tofu strips. Sliced red chilies and a dollop of chili paste are also visible. A fork and spoon are placed on the side.
Two cups of coffee
Two glass mugs of coffee sit on a blue surface. The mug in the foreground is filled with dark coffee, while the mug in the background contains a lighter, milky coffee. A spoon is visible in the background mug. In the blurred background, stacked chairs and a person wearing an apron can be seen.
Fried Banana Fritters
A large pile of golden-brown fried banana fritters is displayed in a metal tray. The fritters appear to be coated in a crispy batter and some have visible banana slices. The background is blurred, showing hints of a food stall or restaurant setting.
Braised Tofu Dish
A close-up shot of a large metal pot filled with a savory braised tofu dish. The tofu pieces are golden brown and submerged in a rich, dark sauce. Visible ingredients include onions, peas, corn, and chopped green onions as a garnish. To the right, a smaller metal container holds a side dish of chopped green vegetables, possibly pickled cucumbers or celery. The lighting suggests an indoor setting, possibly a food stall or buffet.
Rice plate with meat and vegetables
A close-up overhead view of an orange plate filled with rice, topped with stir-fried scrambled eggs, braised meat, and a mix of vegetables including bok choy, broccoli, and what appears to be bitter melon. A glass of dark liquid, likely tea, sits to the side, along with a spoon and fork.
Curry Dish with Okra and Tofu
A close-up shot of a clay pot filled with a rich, savory curry. The dish contains pieces of fried tofu, okra pods, and what appears to be fish or meat in a thick, reddish-brown sauce. A metal ladle is partially submerged in the curry, ready to serve. The lighting highlights the texture and ingredients of the dish.
Claypot Curry Fish Head
A close-up overhead shot of a claypot curry fish head dish. The dish is served in a rustic brown clay pot with handles, placed on a wooden surface. The curry is a vibrant yellow, with visible chunks of fried tofu, okra, tomatoes, and pieces of fish head. The fish head is partially submerged, with its pinkish-red fins and bones clearly visible. The vegetables are mixed throughout the rich, aromatic curry.
Braised Pork Knuckle
A close-up shot of a braised pork knuckle dish in a ceramic bowl. The pork is dark brown and appears tender, submerged in a rich, dark broth with visible oil droplets and bubbles. The dish is served in a rustic, off-white ceramic bowl with brown accents.
Braised Chicken and Potatoes
A close-up shot of a metal tray filled with braised chicken pieces and diced potatoes in a savory sauce. Mushrooms and onions are also visible amongst the ingredients. The dish appears to be served buffet-style.
Buffet Food Display
A close-up view of a buffet-style food display with various dishes in metal trays. Visible dishes include stir-fried vegetables, sweet and sour meat, noodles, braised meats, and a creamy soup or stew. The food is arranged behind a glass counter.
Fried Chicken and Noodles
A plate of food with noodles, fried chicken, sambal, anchovies, peanuts, and mixed vegetables. A spoon and fork are visible on the left side of the plate. The food is served on a white plate and placed on a wooden table.
Red Bean Soup
A close-up shot of a white bowl filled with red bean soup. A white spoon is lifting a spoonful of the soup, showing the red beans and other ingredients. The soup has a dark, rich color and appears to be a traditional dessert.
Noodles with Shrimp and Vegetables
A plate of white rice noodles in a savory gravy, topped with two shrimp, sliced fish cakes, and green vegetables. A spoon and chopsticks rest on the side of the plate, which is placed on a wooden table.
Herbal Chicken Soup
A close-up shot of a bowl of herbal chicken soup, featuring a chicken leg, dried longan, white fungus, goji berries, and what appears to be truffle slices. The soup is served in a rustic ceramic bowl with handles, placed on a wooden surface. A spoon and fork are visible to the left of the bowl.
Curry Dish Cooking
A close-up shot of a bubbling curry dish being cooked on a gas stove. The dish is in a white ceramic pot with brown handles and contains a rich, orange-yellow curry sauce with visible pieces of okra, onions, and other ingredients. The pot is placed on a metal stove burner with a blue flame visible underneath. The background appears to be a commercial kitchen setting with stainless steel surfaces.
Mapo Tofu
A close-up shot of mapo tofu in a serving dish, with a spoon resting on top. The dish features cubed tofu in a spicy sauce with visible chili flakes, peas, corn, and onions.
Pork Rib Soup with Peanuts
A close-up shot of a bowl of pork rib soup, garnished with peanuts, chopped scallions, and cilantro. The soup is served in a rustic clay pot with handles, placed on a wooden board. A pair of white chopsticks rests beside the bowl.
Noodles with Seafood and Pork
A close-up shot of a bowl of noodles served in a thick, savory gravy. The dish contains crispy fried noodles, slices of pork, fish cakes, shrimp, and green vegetables. A spoon and chopsticks rest on the side of the orange bowl.
Noodles and Coffee
A plate of stir-fried noodles with scrambled eggs, bean sprouts, and carrots is served with a glass of black coffee and a pair of chopsticks on a wooden table.
Interior of a multi-level shopping mall
The image shows the interior of a shopping mall with multiple levels. On the lower levels, there are dining areas with round tables and chairs. On a higher level, there is a display of beds and bedroom furniture. Various shops and escalators are visible throughout the mall. People are seen walking and sitting in different areas.
Food Stall Display
A food stall display with a large menu board featuring images and names of various noodle dishes. Below the menu board, a glass display case shows prepared food items in trays, including curries, meats, and seafood. A handwritten menu with prices is also visible.
Pickled Vegetables
A close-up shot of a large metal bowl filled with pickled vegetables. The vegetables are chopped and appear to be a mix of leafy greens and root vegetables, with some pieces of chili pepper visible. The dish is in a serving tray, likely in a food establishment. In the background, other food items and shelves are visible.
Food Display Counter
A display counter filled with various dishes, including stir-fried vegetables, curries, and fried items. There are also stacks of plates and bowls, as well as condiments and utensils. A "Singapore's OK" sticker is visible on the glass.
Buffet Food Trays
Close-up of two metal food trays filled with various dishes. The tray on the left contains meatballs and tofu in a light broth. The tray on the right holds pieces of meat glazed in a dark, rich sauce, garnished with thinly sliced red onions, carrots, and green onions. Another tray with a curry-like dish is visible in the background.
Spicy Glazed Meat Dish
A close-up shot of a metal bowl filled with small, dark, glazed pieces of meat, possibly chicken or pork, coated in a glossy, spicy sauce. Red chili flakes and green herbs are visible throughout the dish. A large metal serving spoon rests in the bowl. In the background, other food containers and kitchen equipment can be seen.
Steamed Meatballs with Tofu
A close-up shot of steamed meatballs served on slices of tofu in a savory broth, garnished with chopped green onions.
Rice plate with fried chicken and curry
A close-up shot of an orange plate filled with rice, fried chicken pieces, curry with potatoes, and a dark braised meat dish. A fork and spoon are visible on the left side of the plate. The background shows a portion of a circular logo with text.
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