A trusted fine jewellery boutique in NEX with more than four decades of Singapore heritage.
Goldheart Jewelry at NEX is one of Singapore's largest and most established fine jewellery names, with roots stretching back to 1977. Located at #B1-23 of the Serangoon mall, the boutique is known for its diamond and gold collections, from engagement rings and bridal sets to 999 and 916 gold pieces that suit both daily wear and milestone gifting. It is a long-standing favourite for shoppers who value certified quality and a heritage name behind every purchase.
Beyond its signature diamond rings, the NEX outlet offers a broad range of gold, gemstone and contemporary designs, including lab-grown diamond options and themed collections. Practical touches such as knowledgeable staff, ring-sizing guidance and gold-price transparency help buyers make confident decisions, whether shopping for a wedding, an anniversary or a treat for oneself. It suits couples planning their big day, families marking important occasions and anyone seeking a dependable jeweller close to home.
Visit Goldheart Jewelry at NEX to find a piece that marks your moment with quiet brilliance, and let the team at Serangoon help you choose something to treasure for years. It is a trusted neighbourhood destination where every sparkle tells a story.
Amanda has been very helpful and friendly. As I brought gold to trade in, she explained all the grades to me patiently and also shows me what are the options to pick for from GOLDHEART. I'm really happy with my purchase and I was served by an exceptional staff from your shop. Thank you for the excellent service.
Wing Wing
Hi Goldheart,
I always feel incredibly happy to shop at Gold Heart at Nex! The service …
Harris Othman
Kevin khoh was really friendly and his service splendid. He gave us recommendations for purchasing the ring that is worthy with great promotions. Best deal ever. Kevin is a role model and hope the others would learn from him.
Chai Cecelia
I am very happy with my shopping experience at Gold heart NEX outlet because the staff, especially staff Jewel, provided excellent service and made me feel very warm and welcomed. This is my second time purchasing from Gold heart, mainly because of the great service from the staff.👍 …
Pranali Ranganathan
Jewel, Amanda and Angie were the nicest, most patient sales people. Top notch customer service :) I had to visit the store a couple of times to decide/finalise and each time they were very patient and very personable! Definitely saving up to come back next time. Thanks to all three!
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Photo Gallery
Goldheart Jewelry, NEX
Goldheart Storefront
A brightly lit retail store entrance featuring a large, illuminated sign reading 'GOLDHEART' in blue letters above the doorway. The facade includes a decorative green wall with yellow display niches on the left, and a modern interior visible through glass doors, showcasing jewelry displays and warm lighting.
Mall Corridor with Goldheart Store
A brightly lit indoor shopping mall corridor featuring a storefront with a prominent 'GOLDHEART' sign. The store has an orange facade and displays various products in glass cases. A large digital advertising screen is visible on the right, and several people are walking through the hallway.
Goldheart Shopping Bags
A close-up view of two grey paper shopping bags with twisted gold rope handles. The brand name 'GOLDHEART' is printed in gold lettering on the front of each bag. The bags are resting on a speckled grey surface.
Rose Gold Cross Bracelet
A close-up photograph of a delicate rose gold chain bracelet lying on a white surface. The bracelet features three distinct cross pendants of varying sizes and designs, with the largest cross at the bottom appearing to be encrusted with small stones. The chain extends upwards to an adjustable clasp mechanism. A partial barcode is visible in the bottom right corner.
Close-up of an ear with jewelry
A close-up side profile of an older person with short gray hair. The image focuses on their ear, which features a round, diamond-studded stud earring. The person is wearing a gold chain necklace and a patterned top with red, black, and green colors. The background is slightly out of focus, showing a glimpse of a television screen.