Wide range of watches from trusted brands at City Chain, NEX Serangoon's level-one watch specialist.
City Chain at NEX Serangoon is part of a well-established watch retail chain known across Singapore for its wide selection of timepieces. Located at #01-77 on the first floor of NEX Shopping Centre, the store carries an array of watches from brands such as Seiko alongside other popular labels. It is a dependable destination for Serangoon shoppers seeking a new everyday watch or a meaningful gift.
The store offers everything from classic analogue designs to sporty and contemporary models, catering to a range of budgets and tastes. Staff can help with fitting and advice, and the central Serangoon location makes it easy to compare styles in person. The outlet suits first-time watch buyers, collectors seeking an accessible piece and anyone hunting for a thoughtful present.
Visit City Chain at NEX to find a timepiece that suits your style and story. With its friendly service and curated range, it is a trusted, go-to watch stop in the heart of Serangoon.
Visited the shop on 09 July 545PM. With an intention of purchasing Casio GBD300. Well the store keeper never attended. She didn’t even acknowledge my presence. She was attending a Chinese couple but the pain is she didn’t look at us and …
Positive Reviews
Rosalind Tan
Have a very pleasant visit to City chain Nex to check whether my ancient watch can be repaired.
Shane has the most patient and is very Professional in assisting me. …
Pau Pau
The sale lady, Jessie, was very helpful, friendly, knowledgeable and sincere.
Appreciate it so much.
J T
Jessie absolutely carries this store. We didn’t plan on buying a watch when we walked in, but her incredible friendliness and top-notch service completely won us over — so much so that we impulsively walked out with not 1, but 3 Seiko …
Ernie
Was served by Jessie during my purchase. She redid the metal braclet twice to make sure a good fit. Was such a pleasant experience!
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Photo Gallery
City Chain
City Chain Storefront
A wide shot of a City Chain jewelry store located on the ground floor of a multi-level shopping mall. The store features a dark brown facade with a prominent white illuminated sign reading 'CITY CHAIN' and its logo. Inside, glass display cases are visible, along with a promotional stand displaying a '30%' discount sign. To the left is another store with an 'EXIT' sign above it, and to the right is a large vertical advertisement featuring a model wearing jewelry. The upper levels show other shops, including 'FUNFIT' and 'ME', with people visible on the balconies.
Interior of a Multi-Level Shopping Mall
A wide-angle view of a modern shopping mall interior featuring multiple levels. The ground floor displays storefronts for City Chain, Meysen, Cotton On, and H&M. Shoppers are walking on the tiled floor. The upper level has a glass railing overlooking the atrium, with visible signage for '3' and '4'. The ceiling has a distinctive black grid pattern.
Close-up of a Seiko Chronograph Watch
A close-up photograph showing a person's wrist wearing a silver-toned Seiko chronograph watch. The watch features a metallic link bracelet, a dark dial with a sunburst pattern, and three sub-dials. The brand name 'SEIKO' and 'QUARTZ CHRONOGRAPH' are visible on the face. The background is blurred, suggesting an indoor setting.
Seiko 5 Automatic Watch
A close-up photograph of a silver Seiko 5 automatic watch with a black dial, displayed inside a black presentation box. The watch features a stainless steel bracelet, a date window showing 'SAT 17', and a tachymeter scale on the bezel. The watch is nestled in a black foam insert, and a finger is visible holding the box.
Silver Chronograph Watch
A close-up photograph of a silver metal chronograph wristwatch with a black dial. The watch features three sub-dials, a date window at the 4 o'clock position, and a tachymeter scale on the bezel. The brand name 'CYMA' is visible on the dial. The watch rests on a polished wooden surface.