Location: 23 Serangoon Central, #B2 - 11, Singapore 556083
Floor B2 · NEX
The NEX Serangoon branch of Bee Cheng Hiang, the iconic Singapore bak kwa and meat snack brand.
The NEX Serangoon branch of Bee Cheng Hiang, the iconic Singapore bak kwa and meat snack brand.
Bee Cheng Hiang at NEX is the Serangoon branch of the well-known Singapore bak kwa brand 美珍香, located at unit #B2-11 of the mall. The outlet is famous for its freshly grilled barbecued meat slices, along with meat floss and other traditional preserved meat snacks that have made the brand a household name for generations of locals and visitors alike.Based on 21 Google reviews
Ariel Madeleine
Very disappointed with the customer service. I was served by one old lady and one young lady, and both were rude, condescending and unfriendly throughout the interaction. The way they spoke to customers was not welcoming at all and made the experience very unpleasant.
Ching Yu
I buy 1 Bak Kwa not fresh . I think a few day already
Hh Wong
Reached 958pm. All staffs ready to close. Was told closed already. Don't put closing timing better.
Tan HB
Went to the NEX branch to redeem my bak kwa. The service is good. Staff are pleasant, polite, and efficient. Good experience.
Ice Qu
Don't let me in here too often! I love this stuff. Their bak kwa is like sweet and savory bbq jerky without the.concern of breaking off a tooth like when you gnaw on dried meats from North America. No, no. This stuff here is tender, …
Bee Cheng Hiang 美珍香 (NEX)
Bee Cheng Hiang Logo
The image displays a logo featuring the Chinese characters '美珍香' in red, stylized brush-stroke font above the English text 'BEE CHENG HIANG' also in red capital letters. The background is white with black horizontal bars at the top and bottom edges.
Stack of Bacon Jerky
A close-up shot of a stack of glossy, reddish-brown bacon jerky slices on a white plate with a decorative rim. A silver fork rests on the left side of the plate. The background is a warm, out-of-focus wooden surface.
Display of Sliced Pork Jerky
A close-up view of a refrigerated display case filled with stacks of rectangular, reddish-brown sliced pork jerky. A staff member wearing a red uniform, black apron, and face mask stands behind the counter. The text 'MADE WITH PASSION' is printed on the glass. Small red price tags are visible in front of the food, with one clearly labeled 'Sliced Pork' showing prices of 43.20 and 72.00.
Food Court Corridor
A brightly lit indoor food court corridor with multiple storefronts. Visible signs include 'Lee Cheng Hiang' with red Chinese characters and 'Old Chang Kee'. Several customers are walking through the hallway or standing near counters. A woman in the foreground is eating from a plastic bag. The floor is tiled and the ceiling has recessed lighting.
Display of sliced meat products
A close-up view of a food counter displaying several large metal trays filled with various cuts of glazed, reddish-brown meat, likely char siu or similar preserved pork. The meat is arranged in rectangular slices. A small gold-colored sign in the foreground lists prices for 'Sliced Pork' at $33.60/600g and $56.00/kg. In the background, a kitchen preparation area is visible with a scale, a meat slicer, and other equipment.
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